Webinar video presentation (approx 1 hr)
Webinar presentation slides as pdf
Science of Persuasion handout pdf
Marketers and companies have used the latest research to persuade people to buy, so shouldn’t we as therapists use the same research to help people make changes that were actually good for them?
In this presentation, you will learn the latest research findings on how people make decisions and get suggestions for how to apply these findings in your work to help people change more quickly and more readily.
After you complete this webinar, you may discover that you have been inadvertently creating resistance to change and you’ll know how to add a few simple, powerful changes to your approach to radically increase the likelihood of positive therapy outcomes. You’ll learn the most common errors we make in working with people and the top three ways to create cooperation and change.