Robyn kyberd

Online Marketing Masterclass
Social Media for Therapists

Webinar outline

Managing your patient consultations and business practices online can be a huge hurdle. It’s a completely new way for you to work as a therapist and you might be wondering why you need to be online. Successfully navigating your way online and through Social Media presents a massive opportunity for you and may also help you grow your practice.

In this webinar, you will learn how to use social media (primarily Facebook) whilst keeping inline with your ethics, how to build your reputation and gain rapport, how to setup your account so your existing and new patients can contact you to make appointments. Having and maintaining an effective online business needs to be one part of your professional practice.

Robyn Kyberd will show you the easy way to navigate through the social media and online space. She likes to keep things effective, efficient and simple.

We will also discuss:

  •  The difference between a personal Facebook page and a business page
  • Why you would use Facebook for your practice
  • Understanding common language on Facebook
  • Understanding who is following you on Facebook (also known as your audience)
  • How to respond to private messages on Facebook
  • How to avoid common frustrations on Facebook
  • How to communicate effectively on Facebook
  • How to grow your following (i.e. grow your audience)
  • Quick and easy tips and tricks
  • Important statistics to look for in your Facebook account
  • How to DIY social media effectively

Webinar structure

Each session will be 90 minutes long and will consist of 70 minutes of discussion and 20 minutes for questions and answers.

The sessions will be recorded and you will be able to access the recordings again if you need to refresh or deepen your knowledge.

Who should attend

Psychologists, counsellors, psychotherapists, coaches – any professional who is providing services online.

Learning outcomes

  • Learning about different social media platforms
  • How social media platforms are used for growing professional businesses and establishing authority
  • How to use different social media platforms effectively




Thursday 7 December, 10am (Qld time)

single webinar: COST ($AUD)

$149 for this webinar alone

Inclusions: Certificate of Attendance with 1.5 hours CPD, a recording of each session will be available.

two webinars: COST ($AUD)

$275 for both this webinar and
Content Marketing in a Practice Setting

If you purchase both webinars, you will receive two certificates of attendance with a total of 3 hours CPD.


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